Local Internet Marketing - Targeted Traffic Done Right
Many businesses have jumped on to the internet marketing train as they realized the value of targeted, cheap advertising over more traditional media. It also offers companies a wider customer base than traditional media.
Think about it. Ten years ago, if you wanted a product to be sold in another country or city, you had to open a local point of sale. This was expensive and difficult. Due to the high costs of international expansion, most businesses wouldn't consider expanding overseas. However, the internet has opened up opportunities for small businesses to compete with the big fish.
Web-wide advertising may not be the best option for every business, especially for some offline service providers. A restaurant may not be able to serve more than its local area so it is not logical for its website to target the entire web. This is where local internet advertising comes in.
This is because the SEO plan is targeted at people who are local to the area. This can be achieved by using maps and keywords that are geographically specific.
Local internet marketing has the advantage of being much cheaper than targeting the general public. For example, "French Restaurant Houston" will cost less per click than "French Restaurant" and will only target Houston residents who are interested in French restaurants. A search for "French restaurant Houston" will return a long list of French restaurants around the globe.
Local internet marketing is a great option for small businesses that offer local services. These businesses include plumbing, landscaping, and even cleaning services. However, ebook publishers and web development companies do not have the same limitations. They should instead focus on global internet marketing.
Social Climb
8310 S Valley Highway
Englewood CO 80112
(303) 900-4688
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