Local SEO Boost Service For Contractors

Local search has changed. SEO (search engines optimization) has become more difficult for local businesses.

Directory sites and big-box businesses have an unfair advantage. You won't get steady leads if your website isn't in the top three maps rankings or on page 1 with your most important keywords.

Over the years, search and local searches have changed. Many local businesses have suffered a decline in ranking and some have even lost their Google Business Profile listing on local maps. Ranking for local businesses can be difficult due to the dominance by big companies and directory sites on page one.

Traditional SEO is over! Big Brands Are Dominating Page One!

Today's Rankings Factors

Google's AI (artificial intelligent) technology, which they call Rank Brain, can learn from the data end-users are searching for. These factors include the searcher's location, personalization, query words and word choice to determine the searcher "true intentions". It is possible to provide better search results by understanding the true intent and location of the searcher.

SEO hasn't gone extinct, it just needs to be updated. A well-optimized website is important, as are links to the site. We've learned how Google looks for natural language patterns to get your website to the top.

Traditional SEO is over! Big Brands Are Dominating!

We are experts in fixing this!

Google is the Biggest Source of Word Of Mouth Advertising

When done correctly, it creates trust as well as "Top Google Rankings!"

Local SEO Boost Service For Local Contractors - Boost Your Website Rankings

 Local Internet Marketing - Targeted Traffic Done Right

Many businesses have jumped on to the internet marketing train as they realized the value of targeted, cheap advertising over more traditional media. It also offers companies a wider customer base than traditional media.

Think about it. Ten years ago, if you wanted a product to be sold in another country or city, you had to open a local point of sale. This was expensive and difficult. Due to the high costs of international expansion, most businesses wouldn't consider expanding overseas. However, the internet has opened up opportunities for small businesses to compete with the big fish.

Web-wide advertising may not be the best option for every business, especially for some offline service providers. A restaurant may not be able to serve more than its local area so it is not logical for its website to target the entire web. This is where local internet advertising comes in.

This is because the SEO plan is targeted at people who are local to the area. This can be achieved by using maps and keywords that are geographically specific.

Local internet marketing has the advantage of being much cheaper than targeting the general public. For example, "French Restaurant Houston" will cost less per click than "French Restaurant" and will only target Houston residents who are interested in French restaurants. A search for "French restaurant Houston" will return a long list of French restaurants around the globe.

Local internet marketing is a great option for small businesses that offer local services. These businesses include plumbing, landscaping, and even cleaning services. However, ebook publishers and web development companies do not have the same limitations. They should instead focus on global internet marketing.

Social Climb

8310 S Valley Highway

Englewood CO 80112

(303) 900-4688

https://socialclimb.org

https://social-climb.business.site/

Ways to Promote Your Business During the COVID-19 Crisis

It’s a tricky thing, figuring out how to promote and market your business in a time of crisis. On the one hand, many small businesses are struggling to stay afloat, hoping they will be able to weather the storm and reopen when the crisis is over. On the other hand, nobody wants to appear callous or opportunistic.

That said, there are still ways to promote your business during this unsettling and scary time. The key is to do four things at once:

• Meet your audience where they are.
• Provide clear value in a time of need.
• Be sensitive to the times and avoid missteps.
• Take advantage of special advertising offers and promotions.

Here are some suggestions to help you.

Meet Your Audience Where They Are
In some ways, the fact that most people are staying home and avoiding social gatherings gives small business owners a unique opportunity. At the risk of seeming too cavalier about the seriousness of the situation, you have a captive audience.

That means that the people you want to reach are spending more time than they usually do online. Digital marketing is going to be more important now than it ever has been – and small business owners can and should take advantage of it.

This is a good time to revisit your marketing mix. You should consider pulling money from things like direct mail marketing, if that’s something you’ve been doing, and putting it into:

• Social media advertising
• Search engine advertising
• Email marketing

It’s also a good time now that we’re a couple of weeks into the nationwide “stay at home” order to revisit your analytics and see what’s happening with them. Do you have a bunch of new followers on Pinterest? Your marketing budget should reflect that.

Provide Clear Value in a Time of Need
While many Americans are scared and out of work, there are a lot of people who are working from home and eager to support local businesses. This is a good time to get creative and think about how to serve them.

For example, I’ve seen some businesses offering “Buy Now and Save Later” promotions where they introduce offers even if the business is closed right now. It’s a good way to keep your audience engaged and buying from you – and to create some continuity to help you through a temporary closure.

Another option is to find ways to put your regular services online. This isn’t a solution for everybody, but a lot of businesses have adapted in ways that are truly inspirational. If you can figure out a way to harness technology to help your audience, now is the time to do it.

If you’re a manufacturer, then there are potential opportunities to help people in a way that’s direct and concrete. A good example is Toast, a company that normally makes phone and laptop cases and other products out of natural materials such as wood and leather. In a short time, they have retooled their machinery and engineered a completely reusable face shield that they’re making available to hospitals and emergency workers.

Refine Your SEO
Your marketing should reflect what you’re doing to provide value. If you’re providing emergency services or virtual services, you may want to put some money into SEO for keywords related to the changes. For example, a restaurant that now is focusing on takeout and delivery might put some marketing money into local keywords that include those terms to ensure they reach their audience.

However, it’s not a good idea to stop spending for your regular keywords completely. Remember that both Google and Facebook have ad credit programs for small businesses to use during the pandemic. It’s still important to maintain your Google rank for your usual target keywords. If you don’t, then you may find that your ranking takes a hit – and if that happens, it may be difficult to recover when we return to business as usual.

Keep the Conversation Going
If your business is closed temporarily or providing limited services, you can still invest in “soft” marketing to keep your audience engaged and involved. Two of the best ways to accomplish this task are social media marketing and email marketing.

You might be sick of hearing me go on about email marketing, but it still has a very high ROI and it’s a great way to stay in touch without being overbearing.

The same is true of social media marketing. Your organic posts offer an opportunity to spark conversation, find out what your followers are thinking, and remind them of your value. Promoted posts can do the same thing.

Be Sensitive to the Times and Avoid Missteps
One of the trickiest things about marketing during a crisis is striking the right balance between sensitivity and business concerns. Any business that is seen as trying to take advantage of people is likely to suffer unpleasant consequences.

The first thing to do is to avoid any marketing that appears to be taking the present situation lightly or being dismissive of the very real pain and fear people are feeling. Empathy is the word of the day and businesses that demonstrate are will be rewarded by their customers.

The second thing is to keep your focus on your customers and not on your financial worries. There’s nothing wrong with being worried about the survival of your business, but if it seems like the only thing you’re worried about, you may end up alienating the people you want to attract.

Be Adaptive
None of us know what next week or next month will bring. It may be that a marketing campaign that works today will be twice as effective in a week, or that it won’t deliver any results and you need to revamp.

I realize that might not be reassuring, but I truly believe that with the right mindset, it can be a good thing. Check your analytics regularly. If you can afford it, do some A/B testing to refine your campaigns. Change things as needed – and be prepared to change them again if you must.

Marketing your business is still a must during the pandemic, but you’ll need to think on your feet and do everything you can to serve your audience. If you can do that, then your business will come through the crisis.

Originally Published Here: Ways to Promote Your Business During the COVID-19 Crisis

Social Climb
8310 South Valley Highway, 105A
Englewood CO 80112
(303) 900-4688
https://goo.gl/4OFHNi

Social Climb In The News: Local Restaurant System To Change The Face Of Online Ordering

Social Climb has launched it's new Local Restaurant System which was developed as a result of the current conditions in our country. The coronavirus pandemic has changed how consumers purchase everything from groceries and food to electronics and cars.

The restaurant industry has especially been hit hard and the small local restaurants are unfortunately finding themselves struggling to generate business. Because of this we now have a commission free online ordering system for restaurants. It's a robust and simple website add-on that will let customers order directly from a restaurants website.

Commission Free online Ordering System

Yes, it is commission free so restaurants keep 100% of the profits from each and every order!

Read the full press release here

Get more information about the Local Restaurant System here

Read More Here: Social Climb In The News: Local Restaurant System To Change The Face Of Online Ordering

Social Climb
8310 South Valley Highway, 105A
Englewood CO 80112
(303) 900-4688
https://goo.gl/4OFHNi

Local Restaurant System | Restaurant Growth Program

Watch on YouTube here: Local Restaurant System | Restaurant Growth Program
Via https://www.youtube.com/channel/UCcZImr64sN4bR4BB_JA82vg/videos

What to do Now – COVID-19? Resources for Small Business Owners

If you own a small business, you might struggle to be profitable even at the best of times. The current COVID-19 pandemic has dialed up the stakes for most businesses in the United States and around the world. Non-essential businesses have closed their doors in an effort to halt the spread of the virus, and there is no clear end in sight.

There is a glimmer of good news. There are many resources available to help small business owners in this difficult time. Some are resources that were already available in some form but have been retooled to fill the changing needs of small business owners. Here are some resources and tools that may help you.

US Chamber of Commerce
The US Chamber of Commerce has created a comprehensive guide for small business owners that includes links to many useful resources, including:

• Loan and grant programs for small businesses
• The Paycheck Protection Program, which is a key provision of the CARES Act that was recently passed by Congress
• A to-do list for small business owners

It’s a very useful page with lots of links out to other resources and information. It’s also a good idea to check out your local Chamber of Commerce for additional resources. You can find your local organization here.

Small Business Administration
The Small Business Administration (SBA) provides resources to small business owners all the time, including small business loans and government grants. They have some special resources for businesses impacted by the COVID-19 pandemic:

• The Economic Injury Disaster Loan Program
• SBA Express Bridge Loans
• Guidance for Businesses and Employers
• SBA Products and Resources
• Government Contracting
• Local Assistance

EIDL loans have been expanded under the CARES Act. These are low interest loans that are coordinated at the state level with the help of governors. They can provide up to $2 million in loans to businesses to help them replace revenue lost as a result of the pandemic.

Even if your business does not qualify for an EIDL, you may still be able to get a $10,000 emergency grant to help you meet your payroll commitments and other business expenses.

Centers for Disease Control
While many small businesses are closed with employees working from home, some are still open. Restaurants have retooled as takeout and delivery services, and some other small businesses have been identified as essential.

If your business falls into one of those categories, then the Centers for Disease Control website has a resource that you’ll need: Resources for Businesses and Employers. The page includes interim guidelines to keep your business safe, recommendations for cleaning and sanitizing your workspace, and a link out to OSHA guidelines for COVID-19.

US Tax Credits
Expanded loans and payroll protection aren’t the only things in the CARES Act designed to help small business owners. There are also several tax benefits that may help you recover lost income.

Here are a few highlights.

• The proposed bill waives tax penalties if you withdraw money from a retirement account before you reach the age of 59 ½. The waiver applies for amounts up to $100,000 and is good through the end of 2020. To qualify, you must demonstrate that you or an immediate family member were diagnosed with COVID-19 or that you experienced significant loss of income due to a layoff, reduced hours, or a business closing. You may still be required to pay income taxes depending on the type of retirement fund you have, but you can spread out the payments over three years.
• The bill also includes a credit for employer taxes if you either closed your business for one quarter in 2020 or you can demonstrate that your income decreased by 50% or more due to the COVID-19 pandemic.

There are additional provisions that allow for increased charitable deductions. You can find a full explanation here.

Finally, you should know that the Internal Revenue Service has extended the deadline for paying taxes to July 15, 2020. You are still required to file by April 15, but you may wait until the extended deadline to pay any taxes you owe.

Google Small Business Fund
While some big companies are asking for government handouts, others are doing what they can to help small businesses in this time of crisis. A good example is Google, which announced that it has created an $800 million commitment to help with the pandemic.

There are two key elements of the fund that apply directly to small business owners. The first is a $200 million investment that will be given to non-profit organizations and financial institutions to provide bridge loans and assistance to small businesses impacted by the pandemic.

The second is a $340 million commitment to provide Google Ads credits to every small business with an active account in the past year. The credits will appear automatically on your Google Ads account and may be used on any of Google’s advertising platforms (including YouTube) through the end of 2020.

It’s also worth mentioning that Google is providing support and funding to any manufacturing business that can retool their facilities to produce needed materials, including hand sanitizer and Personal Protective Equipment for healthcare workers.

State Relief Programs
In addition to small business relief programs at the federal level, most states have programs to help small businesses impacted by the COVID-19 pandemic. You can find a partial list in this Forbes article. It includes loan programs, grants, and other assistance.3

If you don’t see your state on the list, you an either do a Google search for your state + COVID-19 relief for businesses. You can also find your state governor’s website on this page.

Keep in mind that some states may be lagging on offering assistance simply because they have not yet been as strongly impacted by the virus as places like Washington, California, and New York. Based on projections, that is going to change pretty much everywhere, so if you don’t see something now, keep checking back.

Facebook Small Business Grants Program
Another big company that’s doing something tangible to help small businesses is Facebook, which recently announced the creation of a Small Business Grants Program.

The program will provide up to $100 million in grants to 30,000 eligible small businesses in 30 countries around the world. The grants may be cash, ad credits, or a combination of the two.

There is limited information available as of this writing, but if you click on the above link, you can sign up to receive updates and get more details as they become available.

UK Resources
For businesses in the UK, there are several assistance programs available. There are too many to list all of them here, but some highlights include:

• Deferment of VAT and income tax payments
• A statutory Sick Pay Relief package for small and medium-sized businesses
• Small business grants of up to £10,000 for companies in receipt of small business or rural rate relief
• Up to £25,000 in grants for companies in the hospitality, leisure and retail industries
• The Coronavirus Business Interruption Loan Scheme, which offers up to £5 million in loans to small and medium-sized businesses impacted by the pandemic

You can find a complete list of the programs and resources available on the governments dedicated COVID-19 response page here.

Canadian Resources
The Canadian government has responded vigorously to the pandemic, providing multiple assistance programs for businesses impacted by the outbreak. They include:

• Business Credit Availability Program to provide $10 billion in loans to qualified businesses
• Enhanced Work Sharing program
• Tax deferments until August 31
• A $5 billion expansion of Farm Credit Canada

The government has also put out a call to manufacturing businesses requesting help making needed items for healthcare workers. You can find more information on this page.

Other Resources
The resources we’ve listed above are some of the most widely available and directly useful, but we also found an array of other resources that you should know about.

America’s Small Business Development Centers has created a comprehensive resource page for small businesses. It includes some of the same information we’ve covered above, as well as additional resources that you may find useful.

Small Business Majority has a collection of resources, as well, which includes live and recorded webinars to help small business owners cope with the crisis. You can find it here.

The National Federation of Independent Business (NFIB) has a resource page that includes webinars, legal resources, FAQ, and more. You can find it here.

The ICIC has a resource page that includes webinars, a network for members, and federal and banking resources to help small businesses with their financial needs during the pandemic. You can find it here.

SCORE has a web page dedicated to pandemic-related resources for small businesses. It includes remote mentoring, webinars, and local chapter workshops and events. You can access it here.

Finally, you can access FEMA’s emergency plan for businesses here. It includes guidelines to help you plan and recover from the COVID-19 pandemic.

This list is as comprehensive as we could make it, but there are likely to be additional resources that we didn’t cover as well as new resources that become available in the coming weeks and months. We will keep you posted, but we also encourage you to seek resources on your own. If you don’t see your country represented, we suggest starting at the main government website, where you should be able to find announcements and links to resources.

The best thing you can do at this time is to educate yourself about the available resources and be as practical and calm as possible. The more you know about what’s out there, the easier it will be to choose the resources that are most helpful to you and your employees at this difficult time. For more information about surviving and thriving during these hard time contact us.

Original Post Here: What to do Now – COVID-19? Resources for Small Business Owners

Social Climb
8310 South Valley Highway, 105A
Englewood CO 80112
(303) 900-4688
https://goo.gl/4OFHNi

15 Awesome Strategies for Marketing Your Content to Drive Leads

Did you know that article marketing strategy earns an average of 3 times more leads than paid searches? And more than 20 billion new blog posts were published on WordPress in 2019? That's a significant number and it's one that highlights the ongoing significance of content in marketing.

That said, your content isn't going to do you any good if no one sees it or interacts with it. Bummer, right?

The key to propelling involvement and using your article to create leads is recognizing how to advertise your article. Promotion is what will certainly make certain that folks see the great article you're producing and recognize how your business and products or services can help them.

So, without further ado, here are several of the very best ideas I know to promote your post, locate your target market, and kick-start your lead gen.

Utilize Your Social Network Cover Photo to Advertise Content
Do you have a deal you'd like to advertise on a recurring basis? One very easy way to obtain more website traffic is to include your offer right into your cover photo on Facebook. You can hotlink the picture to your landing page and replace it regularly as needed.

Produce a Hashtag to Promote Your Content
Social media sites such as Facebook, Twitter and Instagram all permit users to employ hashtags to categorize the content they publish. Best of all, anybody who wants to can develop a new hashtag and use it. The next time you have content to market, consider developing a customized hashtag to use with it. You'll obtain the most effective outcomes if you use popular words at the beginning of your hashtag since more people will see it when they search.

Utilize Numerous Hyperlinks to Your Deal on Your Site
A mistake I see a many companies making is only promoting their content in one place. There's no reason you can not have several web links to your most important information on numerous web pages of your site. You can either integrate them right into your text or put them in a box next to other content.

Put a CTA (Call To Action) for Your Deal on Your Home Page
Your home page is the first thing many people that look for your business online will see. Therefore, you need to always have a call to action for your primary deal on your home page-- ideally above the fold.

Blog About a Piece of Content Numerous Times
When you've spent your valuable time creating a lead magnet, it makes sense to promote it as long as feasible. One means to do it, is to blog around corresponding subjects from various angles. End each related blog post with a call to action leading back to your article.

Produce a Content Library on Your Site
If you've created numerous pieces of evergreen information, why not place a content library on your site? A content library can make it simple for guests to your website to discover your most valuable content. You can develop a system where visitors have to supply their email address to access the content. Then, you'll have a list of prospects you can turn into paying clients!

Create a Trigger-Based CTA

Static calls to action can be powerful, yet it's much more effective to display a CTA based on actions. A trigger CTA can pop up when a site visitor has been on your web page more than 5 mins or when they've read more than 50% of your article-- or when they're about to leave your site without opting in!

Motivate Social Sharing
Among the easiest ways to get your article in front of even more individuals is to encourage visitors to share it on social media. Including share buttons and also embedded Tweets is easy-- both can be done with a free plug-in-- and your website's visitors will likely do the rest.

Make a Sales Video
Landing pages with video media convert at a higher rate than web pages without video. You don't need to spend a ton to produce an unforgettable sales video which you can upload on your landing page. On a related note, you can additionally publish excerpts on YouTube and social media sites with a web link to your content landing page.

Produce YouTube Pre-Roll Promotions

You know the video footage advertisements that appear prior to most YouTube videos? You can develop an easy ad and pay to have it show up prior to videos that are related to the keywords you pick.

Link E-mails to Your Article
Do your emails have a signature at the bottom? If so, you can merely revise yours to provide a hyperlink to the content deal you wish to market. If you don't have a signature, you can add one with any type of e-mail service provider you use and include the link in it.

Email Your Customer base
One more quick and simple method to let your existing subscribers find out about your web content is to email them with a hyperlink to your landing page. You can make use of the e-mail to motivate them to download the deal and share it with their friends and colleagues.

Increase a Facebook Post
You most likely already know you can publish your content special offer on Facebook. Since Facebook's algorithm can make it tough for your followers to see it, you can use part of your marketing budget to boost the message and get in front of a larger crowd. (Tip: Develop a lookalike audience to get to individuals that might not otherwise see your information).

Partner with Some Other Local business.
A lot of times, local businesses share customers in common. If you know some other business owners in your area, why not collaborate to share one another's information? Simply make certain to set the agreement in writing, to make sure that all parties recognize their obligations and commitments.

Obtain Industry Influencers to Link to Your Post.
When you hear about influencer marketing, it often pertains to big stars. Nevertheless, somebody in your industry or niche with a decent social media following can do your organization a great deal of good by talking about your information. Seek influencers and work out a deal to have them market your content to their followers.

The point? Advertising your web content and creating leads doesn't need to be challenging and it doesn't need to cost you much cash, either. The concepts here are going to allow you jump-start your lead generation and expand your business this year. If you're ready to learn more about generating more traffic, leads & sales for your business call (303) 900-4688

See Full Article Here: 15 Awesome Strategies for Marketing Your Content to Drive Leads

Social Climb
8310 South Valley Highway, 105A
Englewood CO 80112
(303) 900-4688
https://goo.gl/4OFHNi