Let’s face it: When it comes to the internet, there’s a lot of stuff out there — too much, in reality. Have you ever clicked on an interesting link and found yourself on a page that had nothing to do with the link or you had to dig around to find the information you were interested in? Unfortunately, this happens all too often.
Now think about your company’s landing page. If that happens to you on a frequent basis, how often do you think it happens to people who visit your landing page? Are they turned away because of design or difficulty finding what they need or something else? In fact, if you haven’t defined an action for visitors to take, you stand a good chance of losing them without ever even having a chance at converting them. So how do you optimize your landing page and make it more of a conversion-oriented experience? This graphic from salesforce.com offers some key steps to help you with the development of your landing page.
Originally Published Here: 3 Tips To Higher Landing Page Conversion
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