Creating a digital marketing strategy for a local business is quite different than creating one for an online-only business. Your local digital marketing strategy should specifically target and appeal to potential customers in your geographic area.
To better reach local customers for your store, restaurant or other locally focused business, take a look at the local digital marketing tips below.
Local Digital Marketing Tips
Have a Mobile Friendly Website
This is an important local digital marketing tip for any business. But for local businesses, it can be even more essential. Customers who are looking for a restaurant, store or other local business are likely to do a search on their phone or mobile device. If you don’t have a mobile optimized site, not only will it be difficult for them to interact with your site, but it will also be difficult for them to find it in the first place.
Tiffany Monhollon, director of content marketing for ReachLocal, said in an email interview with Small Business Trends, “Google recently updated its mobile algorithm so that businesses that don’t have mobile friendly websites may not show up in mobile search results when consumers search (and other prominent search engines followed this pattern).”
Optimize Your Site for Local Search
If you want local customers, either on mobile or desktop, to find you, you have to have a comprehensive search strategy. Your website should include information about the products and services you provide, your location, and other relevant keywords.
Read the rest of this great article at: http://smallbiztrends.com/2015/11/local-digital-marketing-tips.html
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